Ethiopia as an ancient country has many history and wisdoms to be told. In many ways Ethiopia is hidden from the world when there is a lot to show to the world. We believe that there are lots of ways to tell the story. Discovering the youths and helping them pursue their potential will definitely unhide the hidden story to the world. The main focus of Hidden Beauty of Ethiopia is to create a platform for young Ethiopian females to express themselves, be well experienced and develop in every possible way.

The first season of Hidden beauty of Ethiopia was made focusing on young female Ethiopians talented with modeling. Based on this, season one of Hidden Beauty of Ethiopia modeling competition has introduced a young and bright Ethiopian girl called Fana Zerfu Dade to the world. On the upcoming seasons of Hidden Beauty of Ethiopia, we have planned to continue on searching talented Ethiopian females not only in modeling but also on various fields.

 “Once when I was in Ethiopia, I was traveling around Debrzeit town and one thing caught my attention. There was this beautiful girl sitting on the side walk selling goods. I was so impressed by her beauty and her passion for her job. And at that very moment I was thinking that there are lots of strong and beautiful Ethiopian girls who have the potential to inter the international modeling industry and be able to succeed. And then I decided to create a platform which will expose the potential of these young Ethiopians!” said the founder and CEO of Hidden Beauty of Ethiopia Delina Ghezu.

Using the modeling industry she is in, Delina Ghezu started a television show entitled ‘Hidden Beauty of Ethiopia’ where young Ethiopian females can participate to express themselves and explore their real potential.